Spread The Look campaign
Deichmann launched #spreadthelook campaign in GLOW - the biggest Beauty Convention in Europe.
Spread the look campaign was launched in Stuttgart at the end of March, held on one of the biggest fashion and beauty events in Europe, so called Glow - The Beauty Convention.
The biggest beauty convention in Europe - GLOW.
I was responsible for promoting #spreadthelook campaign in “our” countries (Slovenia, Croatia, Serbia, Bosnia and Herzegovina). So first of all I had to choose the right influencers who are going to present the collection. After that I organized all the details for girls to meet me in Stuttgart for the Glow Beauty Convention. We were traveling from different countries so we met for a welcome drink in Germany an evening before the event. My team was just amazing, ladies (Ajda Sitar, Maša Zibar, Jenny Martin, Samra Menzilović) clicked at a hello so we kind of rule on the event. We also had the opportunity to meet the international influencers who were the actual face of the campaign - Melina (Germany), Kim (Austria), Marta Lozano (Spain), Noor (Netherland), Leomie (UK).
Me, Samra, Jenny, Ajda, Maša
In short, social media was on fire with our photos, videos and indeed we did spread the look!😊 So, all eyes on us we got home satisfied and happy for one more experience.
All happy after the event
Photos: private archive, Samra’s photos, Jenny’s photos
